
- Image by beyrouth via Flickr
Kenneth wrote (in his Norwegian blog) about a very interesting phenomen created by the brand name Diesel. They are now rolling out a new consept they have named Diesel Cam in their stores in Spain.
It works like this: Diesel have placed a touch screen outside the dressing rooms in their stores. The user can there log in to their Facebook account. They shoot pictures of themselves with the Diesel Cam. The application allow them to scale the pictures and comment them before they upload it directly to their Facebook page.
Now their friends can comment if they like the clothes without physically having to be with them in the store.
See the Youtube video of how it works:
I agree with Kenneth about what kind of effect this might have for the Diesel brand:
- Visitors in Diesel’s physical stores spreads the word about Diesel – for free.
- People get curious about Diesel.
- You will see that your friends use Diesel (maybe they even look hot in their clothes?)
- The advertisement value lasts for longer then just a few seconds – most people will probably not delete the pictures.
- Diesel has now a first-mover advance. They were the first to actually integrate a real, physical store with social media. This can provide them with tons of good publicity in the months to come (like this blog post).
Internet gets more and more integrated into our daily lives.
Diesel could use this as a way to get people to enter their webstore.
Related articles by Zemanta
- blending of physical & digital – diesel cam & facebook (bluurb.wordpress.com)
- Diesel Cam Brings Facebook To The Fitting Room (allfacebook.com)
- Diesel Connects Shop Environment To Facebook (viralblog.com)

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